M&C Saatchi Abel, South Africa
Founding Partner & Chief Simplicity Officer
In 2010 Robert co-founded the M&C Saatchi Group of Creative Companies in South Africa. Known as the Chief Simplicity Officer, Robert has spent more than a decade applying the philosophy of Brutal Simplicity of Thought in building some of South Africa's most iconic brands. The Agency is responsible for creating the open-source Street Store platform, a clothing initiative for the homeless, which has turned into a global movement with over 900 Street Stores popping up around the world clothing an estimated 700,000 homeless people. He is also a board member of the National Arts Festival which for nearly 50 years has been at the cutting edge of culture and creativity in South Africa.